Campaigns, systems, and platform ideas built to move.

A launch film and in-game vehicle integration that turned HUMMER EV capability into a playable test drive inside Call of Duty. Instead of explaining the all-electric supertruck through conventional car-ad language, the work put it into Warzone, where speed, stealth, terrain, and team utility were the point.

Enterprise-scale always-on social for General Mills, built as a repeatable design system rather than a collection of isolated posts. The work created a modular visual and motion system that could scale across brands, channels, formats, and recurring content needs while staying brand-correct and platform-native.

Always-on social creative for Chevrolet’s North America channels, built to move quickly without losing brand control. The work combined weekly content leadership with selected tentpole pieces across product, performance, entertainment, events, and campaign extension.

A UEFN Fortnite experience that launched 5-hour ENERGY Gamer Shots by turning flavor into gameplay. Flavor Wars used flavor teams, in-game power-ups, streamer captains, community competition, IRL sampling, and creator activation to make the product playable instead of merely visible.

A limited-release 5-hour ENERGY-inspired BBQ sauce turned a strange product extension into a legible summer grilling moment. The campaign used Brian Baumgartner, Food & Wine coverage, BBQ creators, and timed scarcity to move the idea from curiosity to demand.

A challenger launch platform that brought back the Griswolds to make the hotel-versus-vacation-rental contrast instantly legible. The campaign used Super Bowl XLIV as the ignition point, then extended into a short film, microsite, interactive game, social presence, and digital banners.